Crystal Equation
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https://www.crystalequation.com
https://www.crystalequation.com
true
Brand Strategist
181 Fremont Street San Francisco, CA 94105 US
Posted: 11/17/2023
2023-11-17
2024-01-13
Job Number: 38320
Job Description
Pay range is $87 - $100 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
Brand Strategist
Summary:
Our company is looking for a Brand Strategist to work on a temporary basis (backfill) for the Consumer Marketing team. Brand Strategy is responsible for supporting the development of brand marketing activations across the company on behalf of our brand, as well as developing our overarching brand architecture, positioning and naming models. This opportunity sits at the heart of major marketing initiatives driving the value of our company today and in the future.
The ideal person for this role knows how to energize and direct cross-functional teams to solve complex problems. They have a strong background in developing cogent, creative, and insights-driven brand strategies. They are a doer with the unique ability to solve problems, collaborate, and drive cross-org alignment on some of our most timely and high priority brand initiatives. They are a highly skilled communicator with a proven ability to ask and answer difficult questions, form quick (but sound) perspectives, advise senior stakeholders, and be a true partner to creative teams. They are a hybrid thinker: equal parts analytical acumen and creative fluency. Finally, they are able to look beyond individual brands and teams to optimize for a system vs. just a brand.
Responsibilities:
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
Brand Strategist
Summary:
Our company is looking for a Brand Strategist to work on a temporary basis (backfill) for the Consumer Marketing team. Brand Strategy is responsible for supporting the development of brand marketing activations across the company on behalf of our brand, as well as developing our overarching brand architecture, positioning and naming models. This opportunity sits at the heart of major marketing initiatives driving the value of our company today and in the future.
The ideal person for this role knows how to energize and direct cross-functional teams to solve complex problems. They have a strong background in developing cogent, creative, and insights-driven brand strategies. They are a doer with the unique ability to solve problems, collaborate, and drive cross-org alignment on some of our most timely and high priority brand initiatives. They are a highly skilled communicator with a proven ability to ask and answer difficult questions, form quick (but sound) perspectives, advise senior stakeholders, and be a true partner to creative teams. They are a hybrid thinker: equal parts analytical acumen and creative fluency. Finally, they are able to look beyond individual brands and teams to optimize for a system vs. just a brand.
Responsibilities:
- Integrated marketing strategy
- Drive and apply strategy across diverse, concurrent campaigns and partnerships
- Capture and bring to life the insights and opportunities that will inform creative briefs and comms strategy
- Deliver creative briefings, collaborating with and supporting creative teams throughout the process
- Partner with creative and design to drive the integration of a holistic strategy
- Bring your brand and visual identity lens to the creative, ensure we are applying our identity system
- Collaborate with our internal insights and decision science teams and external partners to design and analyze research and measurement
- Brand systems support:
- Act as a key strategist to review creative work from other teams across the company
- Identify and drive opportunities to extend outbound campaign thinking into strategic systems or guidance for others to leverage
- 10+ years as a brand strategist at a brand-side company or advertising/brand agency
- Experience collaborating with dynamic and matrixed organizations
- Experience writing creative briefs and building integrated marketing campaigns and partnering with creative agencies and partners
- Experience building research plans and partnering with insights
- Analytical/data driven experience
- Comfortable presenting to executive and senior leadership
- Thrive in a self-starter, fast-paced and changing environment
- Experience building, implementing and optimizing brand foundations
- Experience working with portfolio of brands
- Experience working with product teams
- Experience developing and rolling out cross-org strategies for brand implementation and/or governance
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