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Product Marketing - Comms & Media Planning

Menlo Park, CA | Contract

Post Date: 09/21/2017 Job ID: 20450 Industry: Other Area(s)

Title: Product Marketing - Comms & Media Planning

Duties:
  • Serve as thought leader on the role of media in delivering meaningful impact for the brand, consumer and developer products.
  • Drive media strategy, media planning and influence measurement for brand and product initiatives.
  • Partner closely with cross-functional teams ranging from Ads Product to Marketing Analytics to drive best practices, identify testing opportunities, and develop roadmaps for consumer marketing efforts
  • Project manage complex work streams and initiatives across marketing objectives
  • Stay abreast of key media and advertising trends and innovations to bring to future product marketing campaigns and potentially expand the scope of marketing efforts
  • Streamline processes and build scalable solutions to support a rapidly growing number of Marketing campaigns across brand and product
  • Establish and maintain strong working relationships with the brand and product marketing teams

 

Skills:
  • 5+ years professional experience in digital media, and/or consulting, demonstrating leadership in a fast-paced environmen
  • Hands-on Power Editor expertise with a proven track record of structuring, launching and optimizing campaigns
  • Knowledge of social media and other digital advertising platforms with experience in crafting media solutions that drive outcomes
  • Experience working and building relationships with cross-functional groups
  • Quantitative analytical ability
  • Distilling problems into learnings and outcomes
  • Can work across all levels of management, teams, and disciplines
  • Experience with direct response and brand marketing, data and technology solutions, advertising technology, and partnerships

 

Education: BA/BS degree required

Power Editor expertise is required

The ideal candidate has extensive experience in the hardware and/or technology categories Knowledge of  SQL/Hive is a plus

Skills and Experience:

Minimum Degree Required: Bachelor' s Degree

Certifications & Licenses: 

Facebook Certified Buying Professional

Facebook Certified Planning Professional

 
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