Product Marketing Manager
Menlo Park, CA | Contract
Title: Product Marketing Manager
Execute the go-to-market plan, collaborating closely with product, partnerships, PR, and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and adoption.
Plan and lead successful marketing campaigns to efficiently drive product awareness and adoption.
Lead and collaborate with external creative agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels.
3-5 years of consumer marketing experience, including managing creative and/or media agencies.
2+ years experience working in digital media and technology.
Youth marketing experience and/or consumer brand marketing is a plus.
An interest in trends, pop culture and working with influencers.
Strong analytical and problem-solving skills with a results-oriented mindset.
Excellent communication skills. Comfortable communicating to internal executive and product teams, as well as written communications for a range of consumer-facing audiences.
Keen ability to translate complexity into simple and intuitive communications.
Effectiveness in a fast-paced, entrepreneurial, startup environment.
BA/BS degree preferred.