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Social Media Manager III

New York, NY 10003

Posted: 01/29/2024 Job Number: 38594

Job Description


Pay range is $51 - $56 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

THE PROMISES WE MAKE:

At Crystal Equation, we empower people and advance technology initiatives by building trust.  Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start.  We will serve to empower you along the way and provide the path for your professional journey.

 

Social Media Manager


Summary:

We are looking for a Social Media Manager to support and execute our social strategy within the newly formed Content Studio at our company. This role will be responsible for leading strategic development and daily management of social content on our platforms, with a specific focus on our TikTok channel and Threads. Our editorial strategy is focused on scaling education to creators around the world on how to build their brand and business on social media and content types vary from evergreen editorial series to product launches to social adaptations of integrated campaigns and creator partnerships.

The ideal individual for this role has a strong background in developing social-first editorial strategies and creative, a deep understanding of the creator landscape, a unique passion for problem-solving, collaborating cross-functionally, and developing content that sparks conversation. Previous experience should include working directly with creators and managing paid and organic content on TikTok.

Responsibilities:
  • Manage the channel on Tiktok, including day to day posting, community engagement .
  • Manage our daily correspondence with our Creator Class on TikTok, briefing them on content ideas, managing timelines, contracts and payments.
  • Develop and implement strategies to grow the TikTok audience and increase engagement, including the execution of an on-going paid campaign for follower acquisition.
  • Monitor social conversation on Threads with a focus on trends and identifying opportunities to engage.
  • Manage and utilize social media listening and analytics tools to build monthly performance reports that inform on-going content strategies.
  • Work in partnership with the social team and other internal teams like communications, marketing and partnerships to produce content when needed.
  • Work closely with Editorial Lead to ensure the editorial calendar is accurate and up to date.
  • Champion the social media community and the creators who make it amazing.

Qualifications:
  • Bachelor's degree in Journalism, Marketing or related discipline.
  • 5+ years of experience working in social media.
  • Hands-on experience managing a large TikTok account, from both an organic and paid perspective.
  • Experience developing and executing creative, innovative, integrated social content.
  • An understanding and appreciation of the creator landscape.
  • Experience in social listening, building social performance recaps and community management.
  • Experience collaborating within dynamic and matrixed organizations.
  • Able to work and thrive in a self-starter, fast-paced and changing environment.
  • Proven creative sense and communication skills.
  • Experience communicating and enforcing editorial standards.

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