Global SMB Strategy Lead

Menlo Park, CA 94025

Posted: 09/05/2018 Employment Type: Contract Industry: Marketing Job Number: 22866



The goal of the team is to educate businesses of all sizes how to leverage social media  to build and grow their businesses. The team is entrepreneurial-minded and dedicated to delivering the ultimate learning experiences for partners across multiple channels. Our mission is to democratize scaled education for businesses big and small. If you have a passion for leading next generation, innovative online learning deliveries and want to be a part of the team that is core to its  value proposition, this role may be right for you. The program  consists of 3 pillars: eLearning (online courses & MOOC training), Live (in-person training) and Certification. This Global SMB Strategy lead will sit within the global strategy team and will focus specifically on its priority audience: SMBs. This role is based in Menlo Park.


  • Drive forward and execute the SMB strategy for strategy for how scaled education can help drive small business success on our platforms.
  • Field incoming requests from XFNs
  • Collaborate key SMB & cross-functional teams   to ensure strategies we build together are the best possible for our customers, support stakeholder and  goals. Teams to consider: Channel Marketing, GBM SMB, Analytics, etc.
  • Own the audience and champion SMBs across the  team: keep team members informed of what' s happening within the SMB organization, what SMBs mean to our business at large, insights that drive the way we develop Blueprint curriculum for SMBs, etc.
  • Stay on top of SMB x program  intersections that could make for stronger plans and sound strategies
  • Partner with  learning scientist to uncover advertiser insights and barriers to adoption  among SMBs using quantitative and qualitative data (either existing or new).
  • Maintain a thorough feedback loop into all partnerships to nurture relationships and ensure quality of programs over time
  • Regularly review and evolve programs with stakeholders to maximize quality of programs and nurture relationships.
  • Partner with marketing & communication team to spotlight SMB successes that illustrate impact to SMBs.

  • BA/BS degree, 5+ years of business/marketing experience
  • Proven track record in executing strategies and programs at scale
  • Ability to work independently and cross-functionally to drive multiple time-sensitive, high-priority projects
  • Experience delivering large-scale and/or multiple projects concurrently including, but not limited to, scoping and prioritizing projects, building project plans, and identifying critical paths.
  • Thrive in a fast-paced, innovative environment
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