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Product Marketing Manager IV

Menlo Park, California 94025 | Contract

Post Date: 06/12/2018 Job ID: 22309 Industry: Marketing, Product Manager Pay Rate: 79.12

You will be responsible for driving marketing research insights, developing and executing educational and product adoption campaigns, and go-to-market planning and execution of new product experiences. If you' re analytical and creative, deeply care about product and consumers, and thrive in dynamic, fast-paced environments, then we' d love to meet you. 

 

  Responsibilities
  • Create the go-to-market plan, collaborating closely with Product Management, PR, Design, Data Science and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity
  • Plan and execute marketing campaigns using a test & learn approach, optimizing messaging, creative, and channels for awareness and adoption
  • Manage day-to-day planning of cross-functional coordination of marketing campaigns, including project management, calendar tracking, and reporting.
  • Understand the nuances and requirements surrounding user privacy & safety, working closely with multiple internal and external stakeholders to ensure people who use our products feel safe and in control of their privacy
  • Collaborate with cross-functional teams including product, communications planning, policy stakeholders, and other PMMs to develop and implement integrated marketing campaigns
  • Communicate marketing strategy, tactics, and results with stakeholders
  • Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems

Skills:
  • 5+ years of experience in Product Marketing
  • Experience working closely with product teams
  • Experience  writing consumer-facing language and working with PR, Content Strategy, and Research to refine into newsroom posts, in-product copy, and marketing messaging.
  • Experience working with marketing and creative agencies to develop world-class campaigns
  • Proven ability to launch campaigns in different markets around the world
  • Analytical and problem-solving skills
  • Project management skills
  • An understanding of the social media industry landscape
  • Ability to thrive in a fast-paced, entrepreneurial, start-up environment
  • Demonstrate an understanding of the broader  ecosystem and landscape
  • Experience with consumer product marketing on social media products

Education:: Bachelor degree required.
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