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Social Good Product Marketing Manager

Menlo Park, California 94025 | Contract

Post Date: 01/19/2018 Job ID: 21242 Industry: Product Manager

Job Title: Social Good Product Marketing Manager

We' re looking for an experienced contractor to join the Social Good Product Marketing team. The Social Good team builds products that support our community in making real-world impact, including crisis response tools, fundraising and donation tools, and a blood donations feature. The Social Good marketing team is responsible for all elements of marketing this work globally. This includes crafting the product narratives, informing product strategy and messaging with insights, and driving go-to-market planning and execution. If you have experience leading cross-functional projects that achieve results, if you' re obsessed with understanding consumers and how to communicate with them, if you have creative and analytical chops and thrive in a fast-paced environment, and if you have a passion for social impact, we' d love to meet you.

 

Responsibilities:
  • Apply quantitative and qualitative insights to inform marketing plans and execution
  • Plan and manage successful marketing campaigns and programs across multiple channels, including  ads and events, to raise awareness of Social Good products
  • Support marketing efforts through activities such as asset creation (still, animated, and/or video), competitive analysis, and product launch planning (messaging and asset development)
  • Lead and collaborate with cross-functional teams (including product, internal creative studio, external creative agencies, PR, partnerships, media planning, and analytics stakeholders)
  • Manage multiple stakeholder approvals, including legal, privacy, comms, and policy
  • Be willing and able to flex between strategic and tactical/execution responsibilities
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