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Brand Strategist V
Remote
Summary:
Our company is looking for a Brand Strategist to work on the global company marketing team. Brand Strategy is responsible for identifying the most important brand opportunities across our portfolio, defining the blueprints and building the tools that help teams make enduring decisions. For example, the team defines the company’s brand architecture strategy, develops positioning and naming models, and supports the development of the visual identity systems, brand marketing activations and product experiences.
The ideal person for this role knows how to energize and direct teams to solve complex problems. They have a strong background in developing cogent, creative and insights-driven brand architecture, naming and design strategies. They are excited about the technologies our company creates and the potential of AI and virtual reality. They are a doer with the unique ability to solve problems, collaborate and drive cross-org alignment on some of our most timely and high-priority brand initiatives. They are a highly skilled communicator with a proven ability to ask and answer difficult questions, form quick (but sound) perspectives, advise stakeholders and be a true partner to multi-disciplinary teams. They are a hybrid thinker: equal parts analytical acumen and creative fluency. Finally, they are able to look beyond individual brands and teams to optimize for our goals as a company (a portfolio of brands).
Responsibilities:
Skills / Experience:
Pay range is $108 - $113 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
For more information regarding our Privacy Policy, please visit crystalequation.com/privacy.
Brand Strategist V
1 Remote Way Remote, CA 94016 US
Posted: 05/27/2025
2025-05-27
2025-07-12
Job Number: 40774
Job Description
Brand Strategist V
Remote
Summary:
Our company is looking for a Brand Strategist to work on the global company marketing team. Brand Strategy is responsible for identifying the most important brand opportunities across our portfolio, defining the blueprints and building the tools that help teams make enduring decisions. For example, the team defines the company’s brand architecture strategy, develops positioning and naming models, and supports the development of the visual identity systems, brand marketing activations and product experiences.
The ideal person for this role knows how to energize and direct teams to solve complex problems. They have a strong background in developing cogent, creative and insights-driven brand architecture, naming and design strategies. They are excited about the technologies our company creates and the potential of AI and virtual reality. They are a doer with the unique ability to solve problems, collaborate and drive cross-org alignment on some of our most timely and high-priority brand initiatives. They are a highly skilled communicator with a proven ability to ask and answer difficult questions, form quick (but sound) perspectives, advise stakeholders and be a true partner to multi-disciplinary teams. They are a hybrid thinker: equal parts analytical acumen and creative fluency. Finally, they are able to look beyond individual brands and teams to optimize for our goals as a company (a portfolio of brands).
Responsibilities:
- Lead discussions and recommendations on what brand types are appropriate for new or existing products, services, and programs, and what brand within the portfolio they might leverage in-market
- Lead discussions and recommendations for how to organize brands and offerings in specific areas of the business
- Lead naming work for products, features and capabilities
- Author strategic briefs for product, creative and marketing partners
- Partner with creative, comms, media, policy, product and more to develop cohesive go-to-market strategies
- Develop and refine tools (e.g., frameworks, decision trees, guidelines, trainings) to equip the company
- Collaborate with our internal insights team and external partners to design and analyze research and measurement
- Bring your brand and visual identity lens to work, ensuring we’re applying existing systems and identifying opportunities to develop new systems
Skills / Experience:
- 12+ years experience in a strategist or planning role at a brand-side company, agency or consultancy
- Experience building, implementing and optimizing brand foundations, including brand positioning, messaging frameworks and design systems
- Fluency in brand architecture strategy, portfolio organization
- Deep experience in and a passion for naming
- Experience partnering with product teams (product design, content design, product management) and using brand strategy to inform product experiences and GTM executions
- Experience collaborating with dynamic and matrixed organizations
- Experience partnering with creative and/or design teams
- Experience leveraging data, research and insights to inform strategies and recommendations
- A self-starter who thrives in a fast-paced and ever-changing environment
- Experience and comfort presenting to executive and senior leadership
- An ability to maintain a view of the overarching picture, while going deep on details
- Experience working with a portfolio of brands
- Tech sector background
- Experience developing and rolling out cross-org strategies for brand implementation and/or governance
Pay range is $108 - $113 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
For more information regarding our Privacy Policy, please visit crystalequation.com/privacy.