Crystal Equation
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https://www.crystalequation.com
https://www.crystalequation.com
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Ads Platform Buying Manager, Consumer Marketing
Summary:
We are looking for a digital media expert to join the Ads and Tech team within our Consumer Marketing and Product Growth organization and help us build the Media Buying discipline. Our goal is simple. To be the best marketers.
This person will serve as a thought leader in the implementation of marketing initiatives, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for the company's brand and products. They will own media buying and stewardship of our Consumer Marketing initiatives on our own platforms from campaign strategy, execution, optimization, technical troubleshooting to measurement and reporting, with a focus on efficiency and scalability.
Qualified candidates must be detail-oriented, data-driven professionals who can thrive in a fast-paced, often ambiguous, results-driven environment. The ideal candidate should have a passion for leveraging data to understand scalable drivers of impact. They will have experience implementing strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work. They will also have a deep understanding of our company, our advertising tools, and our advertising philosophy.
Responsibilities:
Minimum Qualifications:
Preferred Qualifications:
Pay range is $39 - $44 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey
Ads Platform Buying Manager, Consumer Marketing
Posted: 03/08/2024
2024-03-08
2024-05-08
Job Number: 38794
Job Description
Ads Platform Buying Manager, Consumer Marketing
Summary:
We are looking for a digital media expert to join the Ads and Tech team within our Consumer Marketing and Product Growth organization and help us build the Media Buying discipline. Our goal is simple. To be the best marketers.
This person will serve as a thought leader in the implementation of marketing initiatives, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for the company's brand and products. They will own media buying and stewardship of our Consumer Marketing initiatives on our own platforms from campaign strategy, execution, optimization, technical troubleshooting to measurement and reporting, with a focus on efficiency and scalability.
Qualified candidates must be detail-oriented, data-driven professionals who can thrive in a fast-paced, often ambiguous, results-driven environment. The ideal candidate should have a passion for leveraging data to understand scalable drivers of impact. They will have experience implementing strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work. They will also have a deep understanding of our company, our advertising tools, and our advertising philosophy.
Responsibilities:
- Partner closely with internal stakeholders such as Communications Planning, Social Marketing, Decision Science, and Creative
- Proposes campaign strategy based on campaign brief, KPIs, and prior campaign learnings
- This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly as flawless execution is required for every campaign. The ability to pull data and use insights to drive decisions is a large part of this role
- Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments. Help shape and drive learning agendas in conjunction with data science and research and insights
- Lead the setup and execution of successful marketing campaigns for our company, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability
- Partners with agencies to ensure successful execution of campaigns.
- Identify testing opportunities and develop testing roadmaps for our Marketing efforts
- Leverage large and abstract datasets to identify scalable drivers of impact for the business
- Identify and manage opportunities for our ads product team to further develop our ad platform, tools, and guidelines based on business insights
- Own resolution of technical challenges, by collaborating with internal product/engineering teams
- Project manage complex work streams and initiatives across marketing objectives
- Stay abreast of key media and advertising trends and innovations across multiple platforms to bring to future marketing campaigns and potentially expand the scope of marketing efforts
- Streamline processes and build scalable solutions to support a number of campaigns
- Continue to build the team's identity and establish working relationships with the Consumer Marketing and Product Growth team
Minimum Qualifications:
- BA/BS degree
- 5+ years experience in digital media, 2+ years experience in paid social
- Experience with Meta Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes
- Experience creating, implementing and measuring a comprehensive strategy leveraging the Meta advertising products
- Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
- Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines
- Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
- Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships
- Strong communication, organization and project management experience
- Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)
Preferred Qualifications:
- BA/BS degree in Economics, Marketing, Business, Statistics, or a related field
- Professional experience at a media agency or ad tech firm
- Strong understanding of mobile creative best practices
- Experience using Meta Workplace
- Experience with Special Category ad campaigns (credit, employment, housing, social issue, electoral, or political)
- Experience using Google Looker Studio
- Meta Ads Blueprint Certified, Professional level
Pay range is $39 - $44 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey