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Brand Marketing Manager IV
Posted: 07/21/2025
Job Number: 40989
Job Description
Brand Marketing Manager IV
Onsite
Summary:
The main function of a Brand Marketing Manager is to provide expert analysis on brand perception for marketing campaigns.
At our company, we bring together cross-disciplinary minds in one place to deliver our mission: build tools that help people feel connected, anytime, anywhere. Developers, researchers, engineers and designers all working together to help build a more expansive – and more inclusive – future for all of us.
We are seeking an experienced Creator Affiliate Marketing Manager to join our Influencer Marketing team. This role is focused on building and scaling a ground-up, first-party affiliate program where influencers are engaged directly with the brand—without reliance on third-party publisher affiliate networks or creator sub-networks. The ideal candidate has a proven track record of developing and managing owned and operated influencer affiliate programs that drive authentic brand partnerships and measurable business impact.
Responsibilities:
- Develop, launch, and grow a first-party affiliate program that directly engages influencers as brand partners.
- Build and nurture long-term relationships with influencers, ensuring alignment with brand values and marketing goals.
- Own the end-to-end affiliate lifecycle: recruitment, onboarding, activation, performance optimization, and retention of influencers.
- Collaborate cross-functionally with marketing, sales, creative, and analytics teams to integrate affiliate influencer efforts into broader campaigns.
- Design and implement innovative affiliate marketing strategies that prioritize direct influencer engagement over third-party networks.
- Track, analyze, and report on program performance, using data-driven insights to optimize ROI and influencer impact.
- Negotiate contracts and partnership terms directly with influencers or their representatives.
- Manage affiliate marketing technology platforms and tools to support program operations and tracking.
Minimum Qualifications:
- 7+ years of experience in affiliate marketing with a strong focus on owned and operated influencer programs.
- Proven leadership in building and scaling first-party influencer affiliate programs.
- Strategic thinker with the ability to influence cross-functional teams and senior stakeholders.
- Strong mentorship skills, capable of leading projects independently and guiding junior team members.
- Expertise in negotiating complex contracts and managing high-value influencer relationships.
- Strong communication, project management, and stakeholder management skills.
- Proficient in data analysis, performance optimization, and ROI measurement.
- Experienced with analytic tools and software for tracking and reporting on program effectiveness.
- Demonstrated ability to lead projects independently and influence senior stakeholders.
- Strong analytical skills, with a focus on driving results and achieving business goals.
- Excellent communication and interpersonal skills to convey complex marketing concepts.
- Skilled in building strong relationships and influencing outcomes in collaborative environments.
- Experience in large-scale digital marketing or e-commerce environments.
- Familiarity with our marketing ecosystem is a plus.
Pay range is $57 - $62 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
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