CRM Manager

Menlo Park, CA 94025

Posted: 09/17/2018 Employment Type: Contract Industry: Program- Project Manager Job Number: 22924

We are seeking a CRM Manager to join the CRM team. This person will work with their partners in product marketing, e-commerce, decision science, customer experience and creative. The CRM Manager will develop effective and compelling programs that drive acquisition, loyalty, engagement and advocacy for new, category-defining consumer products.
  • Develop and execute CRM programs to achieve growth and engagement objectives
  • Partner with Product Marketing to develop campaign strategies that support product launches and on-going business needs
  • Guide and oversee strategic direction of campaigns via creative briefs, messaging documents, and collaborative feedback
  • Partner with internal teams and external agencies to deliver effective and compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy
  • Contribute to the overall integrated marketing strategy for the launch of consumer electronic products
  • Optimize campaign performance through data insights and provide performance read outs to leadership

  • 4+ years experience in CRM across strategy, implementation and ongoing management
  • Experience working across multiple channels, including email, social media and messaging
  • Experience working with external agencies in the development of customer communications
  • Ability to drive initiatives at both a strategic and executional level
  • Sees ambiguity as opportunity
  • Enjoys working closely with many cross-functional teams
  • Strong quantitative analytical ability
  • Comfort in a fast-paced entrepreneurial environment
  • Passionate about technology, internet and connectivity trends
  • Experience in Sales Force Marketing Cloud a plus but not required

Education:: BA/BS degree in Marketing or similar field

Maxwell McIlwaine

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