Channel Marketing Manager

New York, NY 10003

Posted: 05/14/2024 Job Number: 39153

Job Description

Channel Marketing Manager


Our company is looking for an exceptional Channel Marketing Manager to take on the role of Carrier Channel Marketing Manager. This exciting and important role will be responsible for driving our channel marketing strategy & execution with North American mobility partners like Verizon. Reporting to the Director of Carrier Channel Marketing for North America, this experienced channel leader will be responsible for all marketing operations for bringing all VR products and services to market, including retail/channel marketing budgets, experiential programs, customer acquisition and retention, and measurement while continually improving our toolset and processes to meet our goals.

Successful candidates at our company will lead with influence before title and communicate easily across functions and levels of the team. You will need to feel comfortable in a fast-paced environment with democratized information and working across Product Management, Business Development, Marketing, and Operations teams and at the same time, working with our customer’s cross functional leadership teams.

  • Develop go to market North American retail channel marketing strategy in concert with our VR Category and Product Marketing teams
  • Focus on building programs that optimize awareness, trial and conversion and retention of our VR users across multiple products and services
  • Lead & execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals innovation
  • Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
  • Present key marketing programs to retailer partners, executives and business development teams
  • Manage content & campaign activities across retailers ensuring our content meets brand standards and is in service of overall company strategy
  • Always be innovating and partnering
  • Identify new channel marketing opportunities in NA and in partnership with other geographic leaders and position these opportunities for review to drive to a decision
  • Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across our business channels and partners
  • Deliver and receive candid feedback on both sales/marketing metrics and personal performance

Minimum Qualifications:
  • 4+ years experience in a Channel Marketing role or similar field
  • Candidates should have a demonstrable achievement and success with a consumer technology brands
  • 4+ years experience in building go-to-market strategies, planning and execution across digital and physical retail channels
  • 4+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples
  • Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc.
  • Demonstrate presentation skills
  • Bachelor’s degree in Business, Marketing, Economics or related field
  • Extremely high level of accuracy and attention to detail, able to detect inconsistencies and errors
  • Experience managing relationships with cross-functional stakeholders and external vendors
  • Highly effective at managing conflict. Is able to address issues between stakeholders swiftly in order to maintain a positive team spirit that is consistent with our values
  • Strong interpersonal skills, approachable and flexible.
  • Experience with navigating various organizational environments where culture and structure varies.
  • Understand how to create and manage project trackers
  • Excellent communicator, superb verbal and written communication

Preferred Qualifications:
  • BA/BS degree in Business, Marketing or a related field
  • Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g., Uber, Nest, Apple iPad
  • Creative/ Design background a plus
  • Experience within a brand executing a direct-to-consumer physical retail strategy
  • Experience in bringing projects from concept stage through design, development, and execution
  • Experience in working with sales, product, brand, channel marketing, and legal
  • Experience maintaining budgets and fiscal responsibility
  • Knowledge of presentation decks for executives and partners


Pay range is $53 - $58 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.


At Crystal Equation, we empower people and advance technology initiatives by building trust.  Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start.  We will serve to empower you along the way and provide the path for your professional journey.

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