Communications Planning Manager

Menlo Park, CA 94025

Posted: 05/07/2019 Employment Type: Contract Industry: Marketing, Other Area(s) Job Number: 24317

Communications Planning Manager
  • Develop measurable media communication plans that align to business objectives, incorporate industry innovation, and leverage appropriate channels (digital and traditional)
  • Build and maintain cross-functional relationships with Marketing, Decision Science, Insights, and Creative teams, providing communications planning and media thought leadership
  • Partner with external media agencies and internal buying teams to collaborate on media planning and execution in the US
  • Serve as the project manager of media work streams and deliverables (ex: plans, agreements) to ensure seamless campaign delivery and close coordination between internal and external teams
  • As needed, collaborate with internal product teams on custom media solutions
  • Ongoing campaign optimization and reporting
  • Effectively manage client deliverables to deliver on time and on target
  • Analyze campaign performance against KPIs and author insights, takeaways, and recommendations

Skills:
  • 3-5 years experience in communications planning roles at an agency or within client organization
  • Proficiency in Excel (Pivot Tables, VLookups, etc)
  • Excellent communication skills, both verbal and written
  • Experience presenting to project stakeholders
  • Experience navigating cross-functional teams and dynamics
  • Knowledge of current trends and innovation in media, tracking, analytics and research
  • Experience pulling insights from data and tell a story using those insights
  • Experience communicating in the role of individual channels vs. how channels complement each other in a plan
  • Knowledge of testing scenarios/methodology (i.e. A/B testing online and matched market testing offline) and the benefits and drawbacks of testing

Education: College degree preferred
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