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Email Strategy Content Designer V
Posted: 02/12/2026
Job Number: 41886
Job Description
Email Strategy Content Designer V
Remote
Summary:
Wearables Experiences Growth team is seeking a Senior Content Designer to lead content development and strategy for our email program. This CW will focus on evolving a B2C lifecycle email system that supports awareness, retention, and resurrection—with an emphasis on clear, user-centered messaging and a rigorous experimentation practice.
The ideal candidate is a hybrid strategist-maker: someone who can write and design excellent email content, translate lifecycle strategy into buildable requirements, and own the creation of governance and a scalable playbook so the program can grow responsibly across devices and product lines.
Responsibilities:
Drive email optimization
- Iterate on content, targeting, sequencing, and cadence based on prior learnings andperformance.
- Improve modular email components (subject/preheader/body/CTA patterns) to increase speed and quality of iteration.
- Improve emails supporting the portfolio of Wearables devices and identifyopportunities for improvements that enable the team to meet and exceed goals.
- Develop and execute ~5–6 experiments (e.g., positioning, content depth, personalization, cadence, segmentation, creative system changes).
- Define hypotheses, success metrics, guardrails, and document learnings to compound results over time.
- Ensure messaging consistency and quality as we scale to new device cohorts and surfaces.
- Partner with Product design, Product Management, Product Marketing and Engineering to align on eligibility logic, suppression rules, and QA requirements.
- Draft guardrails and streamline governance for email distribution (targeting, frequency caps, suppression, content quality standards, and approval paths).
- Define a Wearables Growth Email Playbook, including:
- What “warrants discovery” (decision framework for when to email vs not email, and when to use alternative channels)
- Lifecycle principles and stage-based guidance
- Experimentation standards (how we test; what we don’t test; how we read results)
- Templates and content modules (subject/preheader patterns, body structures, CTA rules)
- QA checklist (links, rendering, fallbacks, personalization tokens, localization/accessibility considerations)
- Measurement basics (primary/secondary metrics, holdout guidance where applicable)
- Current lifecycle/onboarding series is neutral (not driving value, not detracting).
- Evaluate whether onboarding email should exist as a product experience, and if so, propose a clearer strategy:
- audience definition, stage goals, triggers, messaging system, cadence, and success metrics
- Recommend redesign, consolidation, or deprecation based on evidence and constraints.
- Partner closely with Product, Growth, Data Science/Analytics, Engineering, Design, and Legal/Privacy partners.
- Translate strategy into crisp requirements (event triggers, audience definitions, dynamic content rules, fallbacks, QA cases).
- You’ve led lifecycle email strategies for B2C companies (awareness? retention? winback), ideally in a high-scale environment.
- You can operate independently: create direction, align partners, and drive execution independently.
- You have strong craft in conversion-focused email writing (subject/preheader, hierarchy, skimmability, CTA clarity, tone control).
- You’re fluent in lifecycle fundamentals:
- Lifecycle mapping (stages, entry/exit criteria, goals)
- Segmentation design (behavior-based cohorts + suppression logic)
- Journey design (triggers vs campaigns, sequencing, frequency strategy)
- You have an optimization mindset:
- hypothesis-driven experimentation, clean readouts, and durable learnings documentation
- You can work effectively with a home-grown stack:
- write specs engineers can implement; understand constraints; maintain quality through QA rigor
- You understand deliverability basics and email health:
- reputation, frequency discipline, unsubscribe/spam guardrails, sunset policies
- You communicate clearly, manage stakeholders well, and thrive in ambiguous problem spaces.
- Experience owning governance frameworks/playbooks for scaled messaging programs.
- Familiarity with incremental measurement approaches (holdouts, lift, novelty effects).
- Experience with consumer hardware ecosystems and multi-device communication patterns.
- Accessibility and localization experience for email.
- Exceptional writing, editing, and content judgment.
- Demonstrated lifecycle/CRM or comparable scaled communications experience.
- Strong project management and cross-functional leadership.
- Figma proficiency (for content structure, modules, and reviews).
Pay range is $71 - $76 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
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