Copywriter III

Menlo Park, CA 94025

Posted: 06/28/2019 Employment Type: Contract Industry: Content Writer / Content Manager Job Number: 24665

Job Title: Copywriter III
  • Build the marketing copy for integrated marketing campaigns across all digital channels to drive lead generation and product adoption
  • Understand the customer journey and develop a personalized creative for maximizing engagement and customer success
  • Partner with cross-functional teams in marketing, policy, communications, legal, and design to develop content for lifecycle email campaigns and cross-sell programs
  • Create a repository of demand generation content such as ad and landing page copies, trigger emails, case studies, etc.
  • Structure ongoing tests to measure program impact and effectiveness of copy, creative, and channel
  • Own content success metrics and analytics, obsessively track and measure results, gather insights and optimize content for conversion
  • Evaluate market trends and product fit to develop targeted messaging for developer and gaming audiences
  • Ensure content is on-brand, consistent in tone, and complies with SEO best practices
  • Maintain an understanding of, and interest in, the developer marketing and gaming space

  • 5+ years of copywriting experience
  • Experience marketing to developer and/or gaming audiences
  • Experience working both strategically as well as in an executional capacity for content development
  • Exceptional writer who knows how to tell a compelling story and drive engagement
  • Relevant, adaptable, creative and has an eye for design
  • Experience managing key agency and vendor relationships for design and content deliverables
  • Bachelor’ s degree in Marketing, English, Communications or related field

Education: BA/BS degree with strong academic background or equivalent experience.

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