Demand Generation Marketing Contractor - Germany

Menlo Park, CA 94025

Posted: 04/04/2019 Employment Type: Contract Industry: Marketing Job Number: 24062

To be successful in this role you should have 3+ years of experience marketing in Germany, understanding of how to drive best in class lead or demand generation marketing content, and an understanding of how scaled marketing channels like emails, social and ads can be used to engage with advertisers.

Responsibilities:
  • Develop and execute marketing content strategy to support scaled marketing efforts to drive leads into free marketing strategy consultation service in Germany
  • Partner with Sales, Marketing, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging
  • Develop customer-centric content that inspires and educates businesses. Ensure content is compelling and integrated across channels including FB ads, emails, landing pages and more
  • Collaborate with other team members to ensure cohesive messaging across the user journey
  • Work hand-in-hand with designers and web developers to visually elevate the work
  • Identify right levers behind successful marketing content and iterate on those learnings

Skills:
  • 3+ years of marketing experience in Germany  within content/digital marketing, brand management, marketing communications, content strategy or a related field
  • Experience with online advertising industry and lead or demand generation marketing

Preferred Qualifications:
  • Experience with managing or creating content for paid online media
  • Experience and willingness to create marketing materials and manage the creative process with designers and web developers
  • Experience translating complex concepts into easy-to-understand language
  • Analytical and problem-solving experience
  • Experience adapting marketing materials based on data and insights
  • Experience working in a start-up environment
  • Team player

Education:: * BA/BS or equivalent degree

 

 
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