Digital Manager

Menlo Park, CA 94025

Posted: 02/14/2019 Employment Type: Contract Industry: Marketing, Program- Project Manager Job Number: 23706

We are seeking a Program Manager to support the developer marketing efforts. The ideal candidate will have experience building and executing a content strategy across multiple sites. He or she must be driven and have a relentless focus on growing and bringing awareness to developer tools and services. The ideal candidate will know how to positively impact developer sentiment and drive new behavior, effectively collaborating with cross-functional teams for on-brand messaging, product positioning, and creative marketing. The ideal candidate will be creative and display strong content creation, communication, and organizational skills. This is a contract position based at in Menlo Park.

  • Set strategic vision and roadmap for websites, including developer and technical content.
  • Manage technology platforms and tools that enable operational excellence and scale for the PMM org.
  • Partner effectively with product, partner, community, and engineering teams to understand our customers and the content their looking for.
  • Provide data analytics insights into our audience(s) by partnering with data science & engineering to understand how developers are consuming our content and how that can inform business decisions.
  • Work with engineering and design to negotiate contracts and manage ongoing vendor relationships. Manage marketing' s prioritization processes and partnerships with content (creation and management), web dev, design, analytics and sales ops/admin counterparts.
  • Manage marketing analytics and reporting, partnering with Biz Ops, Dev Marketing and Analytics. Pull reports from our home-grown analytics infrastructure as well as google analytics.
  • Develop and manage content strategy and pipeline for Developer Blog, website, developer docs, and product research. Partner with PMM team to understand what' s coming up and how to optimize our digital surfaces & what' s being created to ensure we capture traffic.
  • Opportunity to work on bots and help contribute to a new wave of product in the field of AI. Partner with Partner Engineers to create technical in-depth developer documentation, how-tos & tutorials
  • Manage website migration and strategy for 2019.

  • Experience using CMS tools and web marketing tools including Google Analytics, Wordpress, SEO tools like BrightEdge & SEMRUsh, Google Tag Manager.
  • Experience working with Product Marketing, Creative Agencies and Production companies; Experience in Excel, and Keynote.
  • Is a flexible cross-functional collaborator comfortable with a fast-paced, often ambiguous, start-up environment
  • Exhibits excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work well in a dynamic, rapidly changing environment
  • Excellent written and verbal communication skills.
  • On-page SEO, HTML, CSS a plus
  • PMM team background or product experience also a plus.

Education: BA/BS degree or equivalent
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