Posted: 09/26/2024 Job Number: 39768

Job Description

Growth Marketing Analyst IV
Onsite

Summary:

We are seeking a highly motivated and experienced Business Analyst to support our marketing measurement and insights program. The successful candidate will be responsible for delivering business and channel-level analysis and insights, identifying trends to enable optimization, and driving strategic initiatives to identify opportunities for growth. This role requires strong data analysis and market research skills, as well as the ability to work collaboratively with cross-functional teams.

Responsibilities:

Develop quantitative analysis, tools, ad hoc reports, scorecards, and models to support marketing decision making. Analysis areas may include (but not limited to): Opportunity sizing, audience analysis, ROI, retention, sentiment, lifetime value, sales pipeline, revenue, product adoption, and engagement.
Conduct deep dives into campaign performance to make well-informed decisions and key learnings backed by data, ensuring that insights are actionable and aligned with business objectives.
Partner with our marketing, data scientists, data engineers, and product team to scope, design, execute, track, and improve the impact of our marketing effort.
Identify and implement streamlined processes for data reporting and communication.

Minimum Qualifications:

5+ years of experience in data analytics, marketing analytics, data science, or similar equivalent fields, with proficiency in SQL, Hive, or other data querying languages, and Salesforce Marketing Cloud.
Deep understanding of B2B marketing, including events, partner ecosystem, scaled channels (in-app, email, web, social), sales incentive programs, pipeline measurement, and multi-touch attribution, etc
Experience in extracting, cleaning, and manipulating data to build data sets and reports.
Experience in communicating with cross-functional stakeholders including brand strategists, marketing researchers, product marketing managers, and engineers.
Proven ability to thrive in ambiguous situations and quickly adapt to deliver results, such as spearheading new projects, supporting product launch, or building new teams.
Bachelor’s degree in Analytics, Marketing Analytics, Data Science, Economics, or equivalent practical experience.

Preferred Qualifications:

Proven track record in leveraging data to influence monetization strategies from a product, organizational, or company-wide perspective. Experience in identifying and executing monetization opportunities that align with strategic goals.
Statistical modeling and data analysis experience (e.g. significance testing, regression modeling, sampling theory, etc.)
Management consulting experience or a similar career requiring one to present data-driven insights to business audiences
Deep understanding of B2B marketing and partner ecosystems, including reselling models, sales incentive programs, pipeline measurement, and partner attributions, etc

Pay range is $57 - $62 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

THE PROMISES WE MAKE:

At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.

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Meet Your Recruiter

Krista McIlwaine

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