HW Social Marketing Manager V

New York, NY 10003

Posted: 02/08/2024 Job Number: 38650

Job Description


Pay range is $93 - $98 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

THE PROMISES WE MAKE:

At Crystal Equation, we empower people and advance technology initiatives by building trust.  Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start.  We will serve to empower you along the way and provide the path for your professional journey.

 

HW Social Marketing Manager V


Summary:

The Facebook Reality Labs group is seeking a Social Marketing Manager for a contract position to join our Horizon Worlds marcom team. We are looking for a strategic and creative individual to lead the development of a global social strategy for the Horizon Worlds brand. This person will lead the creative & strategic vision for the social team based on a passion for gaming and VR, cultural trends, a consumer-first mindset, insights around the evolving social landscape and strong community management oversight.

This is a highly collaborative role where the successful candidate will work closely with internal and creative partners to inspire social strategies and content creation that engages and grows the Meta Horizon community in new and interesting ways.

Responsibilities:
  • Be passionate and curious about the community and product to synthesize learnings into best practices to engage followers across our social channels (IG, TW, TH, Facebook Community Group, Discord).
  • Be the champion of the community through ongoing social listening and insights mining to ensure our channels are capitalizing on trends/momentum, real time.
  • Identify and implement social processes to drive efficiencies and best-in-class work
  • Be a strategic thought partner with cross-functional teams including Integrated Marketing, Brand, Product Marketing, Comms and Creative to drive strategy, solicit input, and derive insights to strengthen ideas.
  • Create platform-specific strategies and content adhering to brand guidelines
  • Lead and manage agency partners and collaborate with in-house creative teams/production vendors
  • Demonstrated ability to connect social effectiveness to business outcomes. Analyze and report on channel performance and bring optimization strategies to the team to improve business outcomes.
  • Collaborate with paid media team to design on-platform paid social strategies and tactics

Minimum Qualifications:
  • 8+ years of experience managing owned social channels within global consumer product categories and brands
  • Thrive in a fast-paced, start-up environment with an agile, can-do attitude
  • Experience in creating social media strategies from inception to growth that have driven brand engagement and growth
  • Experience leading agency partners/in-house creative and inspiring them to make the best work for our social channels
  • Proven record of creativity and innovation in social media content and strategies that have driven engagement
  • Articulate in communication - experience simplifying complex things into human understanding
  • Deep understanding of behavioral and technology trends in the social space
  • Experience in delivering global culturally relevant, forward-thinking consumer-centric initiatives
  • Gaming/Live Service experience

Preferred Qualifications:
  • Bachelor’s degree or equivalent marketing experience
  • Experience in highly innovative consumer product categories and brands such as consumer tech, VR technologies, entertainment, or gaming brands.
  • Experience as a content creator.

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