Integrated Growth Marketing Manager, Paid Messaging

Menlo Park, CA 94025

Posted: 05/31/2024 Job Number: 39234

Job Description

Integrated Growth Marketing Manager, Paid Messaging


We are seeking an experienced Integrated Growth Marketing Manager to drive growth for our paid messaging products. In this role, you will develop and execute tailored integrated marketing campaigns across channels, collaborate with cross-functional teams, and identify growth opportunities to maximize the impact of marketing initiatives.

  • Develop and implement integrated marketing campaigns to drive account-level growth for paid messaging products.
  • Identify opportunities to seamlessly integrate marketing messages into existing programs for current clients, ensuring alignment with broader company goals.
  • Create customized and scaled marketing messages education & growth programs for large and medium-sized businesses in line with sales segments and GTM priorities (e.g., verticals, best practices).
  • Design an onboarding program and educational materials to help users get the most value from our product and encourage them to send their first message.
  • Implement customer and client marketing segmentation to deliver targeted messaging for the highest opportunities closely aligned with sales segmentation and GTM prioritization.
  • Collaborate with scaled solutions and BPM to develop in-product education within Ads Manager and our APIs (TBD), including step-by-step guides within the product interface to assist customers in setting up and using WABA via the API.
  • Develop and execute a holistic growth marketing strategy for paid messaging products, aligned with business goals and the evolving product roadmap.
  • Work closely with PMMs to integrate product positioning, messaging, and customer insights into growth plans.
  • Optimize conversion funnels and user journeys to maximize the impact of marketing initiatives.
  • Partner with PMMs to align conversion optimization strategies with product updates and enhancements.
  • Identify growth opportunities, market trends, and competitive insights to inform strategic decisions.

  • Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
  • 10+ years of experience in marketing, preferably with a focus on technology or strategic consulting.
  • Proven track record in driving growth for emerging products.
  • Strong project management skills, with the ability to manage multiple projects simultaneously, set and meet deadlines, allocate resources effectively, and deliver projects on time and within budget.
  • Experience working with email marketing, product, and creative teams.
  • Data-driven mindset, with experience using analytics tools to inform marketing strategies.
  • Excellent communication and presentation skills.


Pay range is $93 - $98 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.


At Crystal Equation, we empower people and advance technology initiatives by building trust.  Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start.  We will serve to empower you along the way and provide the path for your professional journey.

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About Menlo Park, CA

Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!