Marketing Associate III

Seattle, WA 98109

Posted: 09/25/2019 Employment Type: Contract Industry: Marketing Job Number: 25238

The ideal candidate is a bold, multi-faceted and innovative digital marketer with a strong background in digital channel strategy including global brand campaigns, web, channel operations, campaign execution, analytics and experience successfully working with cross-functional teams. This person is not afraid to think big and is also willing to roll up their sleeves to get the work done. This individual thrives in a fast-moving environment and has a passion for making the world more open and connected. This position will be based in Seattle, WA.

We are looking for someone who can do the following:

 

·          Audience Segmentation: Define audience and channel strategy to achieve optimal business results in context of the customer journey and user flows 

·          Creative:  Understand and communicate basic design principles to create breakthrough digital creative in partnership with our brand design team

·          Media:  Build and execute integrated media and digital strategy & plans across paid, owned, and earned channels to drive awareness, consideration and adoption of products, apps and services.

·          Broad Digital Channel Expertise:  Must have strong experience running global cross-digital campaigns across many channels, especially Facebook, direct and programmatic display, and SEM campaigns, web and email marketing experience a plus   

·          Campaign Operations:  Project manage and coordinate digital campaign operational efforts across channels, including managing agency, vendor relationships. 

·          Campaign Measurement & Analysis:  Ability to define and align campaign objectives and KPIs with concise and effective reporting and analysis of campaign

·          Collaborate and Influence: Collaborate and build strong relationships with cross-functional teams to scope projects. Be the trusted partner to our internal and regional marketing teams as well as point of contact with external agencies and vendors. 

·          Execute Flawlessly:  Ensure all plans hit milestones and achieve desired delivery, within budget

·          Strong Communication Skills: Communicate effectively with partners and stakeholders to outline plans, process, and results.

Skills:

·          Knowledge of all aspects of online and offline media trends, channels and practices

·          Knowledge of digital marketing industry, agencies and channels

·          Experience developing and managing channel strategy and budgets

·          Experience collaborating and communicating with cross-functional partners

·          Experience running campaigns in Ads Manager, additional paid social channels, display, programmatic, and SEM

Education:

·          Bachelor degree

·          8+ years of experience as a digital marketing manager in house and/or at media, marketing or advertising firms or agencies

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