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Posted: 01/09/2026 Job Number: 41743

Job Description

Marketing Automation Specialist
Remote / Onsite

Summary:

We’re looking for a hands-on, detail-oriented Marketing Automation Specialist with 5–7 years of experience to join our Automation & Delivery team. In this role, you’ll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You’ll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.

You’ll work across integrated channels—from email to WhatsApp messaging and splash/webinar pages—delivering real-time content, dynamic data integrations, and seamless user journeys. You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.

Responsibilities:

Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder.
Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
Leverage knack for audience creation, logic setup, and governance across multiple channels.
Manage and deploy Splash pages for webinars, events, and landing page experiences.
Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
Ensure compliance with data governance, tagging standards, and campaign QA best practices.

Required Qualifications:

5–7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution.
Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
Proficiency with Knack, including logic structuring and audience governance.
Experience with Splash, Zoom, and dynamic content tools like Movable Ink and highspot.
Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.
Self-starter mindset with a strong bias for execution and continuous optimization.

Preferred Qualifications:

Experience with business messaging platforms like WhatsApp Business API, and integration of chat automation into broader marketing workflows.
Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
Comfortable operating within a high-performing, fast-moving growth marketing team.

Join our nimble, passionate Automation & Delivery team and help build the future of business messaging and marketing automation—where data, creativity, and precision execution come together to power the customer journey

Pay range is $56 - $61 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

THE PROMISES WE MAKE:

At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.

For more information regarding our Privacy Policy, please visit crystalequation.com/privacy.

Meet Your Recruiter

Krista McIlwaine

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About Menlo Park, CA

Ready to jumpstart your career in the vibrant heart of Menlo Park, California? Nestled in the bustling Silicon Valley, this dynamic region beckons with unparalleled growth opportunities and a thriving tech-centric environment. Unleash your potential in the epicenter of innovation, where companies like Facebook and Stanford University drive groundbreaking advancements. With the picturesque Stanford University, the iconic Menlo Park Caltrain station, and the bustling downtown area brimming with cafes and boutiques, this locale offers a blend of charm and modernity like no other. Explore career opportunities surrounded by the lush landscapes of nearby parks like Bedwell Bayfront Park or catch a game at the Stanford Stadium. Join us in discovering the endless possibilities that await in Menlo Park and unlock your career aspirations today!