Marketing Manager IV
1 Facebook Way Menlo Park, CA 94025
Job Title: Marketing Manager IV
Duties: As a member of the Instagram business marketing team, you’ ll be a part of leading world class marketing.Business brand in the rapidly changing advertising and media industry. We are looking for someone who is obsessed with new insights, great strategy and bold ideas.
Someone who can skillfully craft narratives that are going to inspire and influence our global client and agency partners to see Instagram as an innovative and indispensable platform for unlocking business opportunities.
The successful candidate is an analytical problem solver with the ability to synthesize complex product features and client needs into simple, powerful stories while strengthening the Instagram business brand. Creative thinking, as well as strong writing, communication, and presentation skills are crucial for this role.
We are looking for an experienced individual to help manage the global business marketing of Instagram as a business platform. Your leadership will massively influence Instagram’ s POV on the future of marketing.
A successful candidate will have deep knowledge of the marketing and advertising audience, as well as a track record of producing best-in-class creative campaigns including digital, marketing collateral experiential and video content.
This person is someone who is highly collaborative, as s/he will be working closely with Instagram product marketing, Instagram PR/Communications and business cross-functional teams. This person is passionate about developing ideas that bring to life how Instagram can effectively help brands grow their business in today’ s world.
You’ re a builder, do’ er, and live to create ideas and transform them into actual programs, packages and ideas that will impact millions of small businesses.
Create a strategic messaging framework is transforming how small businesses can build and grow in today’ s world In close collaboration with the ad product marketing team, develop integrated end to end business marketing programs to drive awareness, thought leadership and adoption of Instagram ad products.
This would include co-creating briefs, business positioning and messaging, sales collateral and narratives
Craft thought leadership content from white papers to blogs to keynotes to events
Work closely with global cross-functional teams to activate proactive and reactive messaging across paid, earned and owned channels
Drive alignment with Instagram PR, consumer and partner marketing teams, as well as marketing program teams and key senior stakeholder management
Constant curiosity of top market and audience trends that will inform and inspire marketing ideas and teams, ensuring Instagram is leading the industry not following
10+ years of experience in marketing. Relevant experience includes
10+ account planning, strategic planning, communications planning,
10+ product marketing or business strategy roles in advertising agencies
10+ or sales marketing organizations
Experience in data and insights-driven marketing strategies Communicating, influencing and collaborating across multiple teams to drive alignment
Analytical and problem-solving expertise
Strong writing, communication and presentation skills
Highly organized and able to balance multiple projects at the same time
Self-driven and motivated to work in a fast-paced, dynamic environment A passion for Instagram
Education: College degree
Skills and Experience:
Minimum Degree Required: Bachelor' s Degree
Veteran Status: No
# of Positions: 1
Menlo Park, CA
Start Date: 10/01/2019
Estimated End Date: 12/31/2019
Hours Per Week: 40.00
Hours Per Day: 8.00