Marketing Manager IV

San Francisco, CA 94105

Posted: 10/04/2019 Employment Type: Contract Industry: Marketing Job Number: 25310

Job Title: Marketing Manager IV

Duties: As a member of the Instagram business marketing team, you’ ll be a part of leading world class marketing for the Instagram Business brand in the rapidly changing advertising and media industry.  We are looking for someone who is obsessed with new insights, great strategy and bold ideas.

Someone who can skillfully craft narratives that are going to inspire and influence our global client and agency partners to see Instagram as an innovative and indispensable platform for unlocking business opportunities.   The successful candidate is an analytical problem solver with the ability to synthesize complex product features and client needs into simple, powerful stories while strengthening the Instagram business brand. Creative thinking, as well as strong writing, communication, and presentation skills are crucial for this role.

 

We are looking for an experienced individual to help manage the global business marketing of Instagram as a business platform. Your leadership will massively influence Instagram’ s POV on the future of small business. 

A successful candidate will have deep knowledge of the SMB audience, as well as a track record of producing best-in-class creative campaigns including digital, marketing collateral experiential and video content.

 

This person is someone who is highly collaborative, as s/he will be working closely with Instagram product marketing, Instagram PR/Communications and Facebook small business group teams. 

This person is passionate about helping SMB by both educating and inspiring how Instagram can effectively grow their business in today’ s world. You’ re a builder, do’ er, and live to create ideas and transform them into actual programs, packages and ideas that will impact millions of small businesses.

 

Responsibilities

Create a strategic messaging framework of how Instagram is transforming how small businesses can build and grow in today’ s world In close collaboration with the business product marketing team, develop integrated end to end business marketing programs to drive awareness, thought leadership and adoption of Instagram as a smart business tool for SMB. This would include co-creating briefs, business positioning and messaging, sales collateral and narratives

Craft thought leadership content from white papers to blogs to keynotes to events Work closely with global cross-functional teams to activate proactive and reactive messaging across paid, earned and owned channels

Drive alignment with Instagram PR, consumer and partner marketing teams, as well as Facebook marketing program teams and key senior stakeholder management

Constant curiosity of top market and audience trends that will inform and inspire marketing ideas and teams, ensuring Instagram is leading the industry not following

 

Skills: 

10+ years of experience in marketing. Relevant experience includes account planning, strategic planning, communications planning, product marketing or business strategy roles in advertising agencies or marketing organizations.

Experience in SMB audience

Experience in data-driven marketing strategies

Communicating, influencing and collaborating across multiple teams to drive alignment

Analytical and problem-solving expertise

Strong writing, communication and presentation skills

Highly organized and able to balance multiple projects at the same time Self-driven and motivated to work in a fast-paced, dynamic environment A passion for Instagram

 

Keywords:

Education: Bachelor' s

Skills and Experience:

Required Skills:

ACCOUNT PLANNING

ADVERTISING

MARKETING

MARKETING COLLATERAL

Additional Skills:

PRESENTATION SKILLS

PRODUCT MARKETING

STRATEGIC PLANNING

THOUGHT LEADERSHIP

WHITE PAPERS

AGENCY PARTNERS

FACEBOOK MARKETING

HIGHLY ORGANIZED

PARTNER MARKETING

PROBLEM SOLVER

PROBLEM-SOLVING

SELF MOTIVATED

VERY ORGANIZED

Languages:

English

        Read

        Write

        Speak

Minimum Degree Required: Bachelor' s Degree

Patents: No

Publications: No

Veteran Status: No

# of Positions: 1

 

Location:

San Francisco, CA

 

Schedule:

Start Date: 10/01/2019

Estimated End Date: 12/31/2019

Hours Per Week: 40.00

Hours Per Day: 8.00

Standard Schedule:

Schedule Notes:

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