Paid Social Marketing Specialist

Menlo Park, CA 94025

Posted: 08/30/2019 Employment Type: Contract Industry: Marketing Job Number: 25061

Job Description


Job Title: Paid Social Marketing Specialist

Duties:

Paid Social Media Planning, Strategy, and Measurement:
  • Provide insights to develop paid social media strategy, own and lead tactical campaign strategy, alignment with key business objectives.
  • Translate business objectives into insights driven campaign strategy and partner with DS, Creative and Performance Marketing team on test and scale campaigns.
  • Manage planning, execution, ongoing reporting and optimization of campaigns to drive performance with alignments on KPI.
  • Derive actionable insights and synthesize results into recommendations for XFN teams.

Ad Platform Expertise:
  • Strong understanding of Ads and Measurement Solutions.
  • Staying up to date on new Ad product releases and suggest relevant solution for paid social campaigns.
  • Proactively staying up to date with paid social media best practices and suggest to TLA planning and execution process.

Building Relationships and Business Management:
  • Build and manage strong relationships with XFN teams - PMM, Creative, DS, GMS, etc.
  • Gain a clear understanding of high level objectives of XFN partners. 
  • Gain a clear understanding of 3 to 6 months goals of XFN partners.

Meet Your Recruiter

Bruce Lee

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