Product Marketing Communications II

Menlo Park, CA 94025

Posted: 08/12/2019 Employment Type: Contract Industry: Marketing Job Number: 24943

Job Title: Product Marketing Communications II

Duties:
  • Develop and execute marketing materials, campaigns, and promotions to drive customer traffic and sales.
  • Create interest and drive demand for products.
  • Write, design and maintain print and online sales collateral, product literature, and media.
  • Create the media schedule to target prospects, upgrades and resellers.
  • Manage and coordinate any outside agencies, i.e. design/production houses, list rental, database management, and trade show management.
  • Create a tracking system to measure the effectiveness of each publication and campaign.
  • Prepare monthly reports documenting the ROI.
  • Prepare a comprehensive budget on an annual and quarterly basis to fund the proposed advertising and programs.
  • Develop and execute trade show plans globally.
  • Develop and implement lead generation strategies.
  • Take objective and run project from inception through market release.
  • Marketing experience with emphasis on brand and collateral creation.
  • Strong website development and management skills.
  • Demonstrated ability to employ social networking to drive sales goals.
  • Demonstrated understanding of the sales lead process.
  • Knowledge of how product life cycles fit with overall business objectives.
  • Understanding of better vs. best decision making to accelerate market release.

Krista Stillmunkes

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