Product Marketing Manager I

Remote, MA 02142

Posted: 05/29/2024 Job Number: 39229

Job Description

Product Marketing Manager I


The main function of Product Marketing Manager I is to support the development and execution of internal and external go-to-market strategies, including conducting inbound research, ideating campaigns, and project-managing marketing plans.

Narrative Development:
  • Support the ongoing development and iteration of our internal and external product narratives through partnering with cross-functional stakeholders, including Engineering, Technical Program Management, Legal, Public Affairs, Policy, and More.
  • Manage meeting cadence for narrative brainstorm sessions, as well as any documentation and updates
  • Contribute to narrative development by synthesizing case studies and proof points
Go-to-Market Strategy and Execution:
  • Support the development and execution of internal go-to-market plans to drive internal technology adoption and advocacy, and of external go-to-market plans to drive third-party technology validation and awareness.
  • Manage meeting cadence for go-to-market planning meetings, as well as any documentation and updates
  • Execute go-to-market activities, such as case studies, videos, communications, events, and targeted campaigns
  • Work with our brand ambassadors to continually develop proof points and stories to use in our internal and external communications
Market Research:
  • Conduct market and competitive research to better understand our technology maturity and to inform our messaging and go-to-market plans.
  • Develop, project-manage, and execute research strategies
  • Synthesize findings for cross-functional team usage as well as up-leveled summaries for leadership
  • Some Travel is required

  • Verbal and written communication skills, multi-tasking, interpersonal skills.
  • Ability to work independently and manage one’s time.
  • Creative, out-of-the-box thinking.
  • Ability to keep information organized and confidential.
  • Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.

  • Bachelor’s Degree in marketing, communications, business, or journalism.


Pay range is $57 - $62 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.


At Crystal Equation, we empower people and advance technology initiatives by building trust.  Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start.  We will serve to empower you along the way and provide the path for your professional journey.

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