Product Marketing Manager IV, Business Team

Remote, CA 94016

Posted: 02/06/2024 Job Number: 38644

Job Description

Pay range is $108 - $113 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.


At Crystal Equation, we empower people and advance technology initiatives by building trust.  Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start.  We will serve to empower you along the way and provide the path for your professional journey.


Product Marketing Manager IV, Business Team


Businesses and brands have always been an essential part of Instagram’s community. Every day, marketers and people show an interest in doing more on Instagram, whether it’s learning about a new brand, shopping for products or downloading a mobile app. With our global advertising platform, in markets around the world we have seen over 2 million monthly advertisers come to Instagram and 25 million business profiles proliferate in our community.

The Instagram Business team is looking for a Product Marketing Manager. The role will primarily support the Instagram Business team, which builds products for our advertisers and the agencies and third-party partners who support them. This individual will be responsible for doing inbound to shape product strategies, leading the go-to-market efforts for new launches, and will be a key part of the cross-functional team standing up a net new advertiser program, owning the operations for this program. This role will also have the opportunity to work on high-priority products and initiatives for other Business product teams, such as Reels and Creator ads.

The ideal candidate will have a multi-disciplinary background—including business strategy, product marketing and analytical skills, and ideally have some experience with digital advertising and strategy & ops. We’re looking for strong problem solvers who are passionate about understanding the needs of advertisers, agencies, and third party marketing partners. They should be flexible and comfortable working in a cross-functional capacity within a fast-paced environment. Excellent analytical skills, project management experience, attention to detail, and communication skills are a must.

At Instagram, we are focused on building a diverse and inclusive workplace. Our team is focused on amplifying diverse perspectives across our business community, so we welcome you, your personal experience and different perspectives.

  • Help stand up and own the operations for a net new advertiser program, partnering closely with agency partners and internal cross-functional team members.
  • Lead go-to-market for new launches. This includes communicating the rollout of new products and features both internally and externally to sales teams and businesses, in partnership with marketing, PR, and sales teams.
  • Manage high-priority, fast moving decisions and communications regarding our product and go-to-market strategy
  • Anticipate risks and manage escalations that arise along the way and see them through to resolution

Minimum Skills:
  • 6+ years of work experience, with a background in management consulting, business strategy and operations, digital marketing/advertising, investment banking/venture capital, analytics/data science, or other analytical roles
  • Proven experience in simplifying complex concepts
  • Strong track record of execution, project management, and operating independently
  • Cross-functional skills, with demonstrated experience collaborating and influencing partners and managing key stakeholders
  • Experience creating structured frameworks to evaluate problems and present recommendations for how to proceed
  • Experience contributing in setting strategic direction and executing go-to-market plans
  • BA/BS degree

Meet Your Recruiter

Mischa Mohamed

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