Product Marketing Manager IV
Posted: 08/17/2026
Job Number: 42649
Job Description
Product Marketing Manager IV
Remote
Summary
We're looking for a seasoned CW Product Marketing Manager to drive successful market entry and accelerate growth across global markets for our wearables portfolio. You will own the end-to-end go-to-market strategy for new market launches and in-market growth - from identifying the right markets to enter, to developing launch playbooks, to scaling what works. As the central strategic lead for global expansion, you'll translate product and marketing strategy into market-specific plans that account for regional consumer behavior, channel structures, regulatory pathways, and partner ecosystems - partnering across product, regional marketing, sales, channel, ops, legal, and policy to turn ambitious goals into measurable results.
The ideal candidate has launched consumer hardware in multiple international markets and understands the operational reality behind those launches: certification timelines, localization, supply and retail readiness, and country-level legal and policy nuance. They are equally comfortable setting marketing strategy and building the governance, workflows, and tracking systems that make multi-market execution scalable. They are an organized self-starter who proactively identifies and solves problems, and they thrive in a fast-paced, cross-functional, action-oriented environment.
A successful candidate will bring a combination of strategic vision, data-driven decision-making, exceptional cross-functional leadership, and hands-on product launch experience.
Responsibilities
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
For more information regarding our Privacy Policy, please visit crystalequation.com/privacy.
Remote
Summary
We're looking for a seasoned CW Product Marketing Manager to drive successful market entry and accelerate growth across global markets for our wearables portfolio. You will own the end-to-end go-to-market strategy for new market launches and in-market growth - from identifying the right markets to enter, to developing launch playbooks, to scaling what works. As the central strategic lead for global expansion, you'll translate product and marketing strategy into market-specific plans that account for regional consumer behavior, channel structures, regulatory pathways, and partner ecosystems - partnering across product, regional marketing, sales, channel, ops, legal, and policy to turn ambitious goals into measurable results.
The ideal candidate has launched consumer hardware in multiple international markets and understands the operational reality behind those launches: certification timelines, localization, supply and retail readiness, and country-level legal and policy nuance. They are equally comfortable setting marketing strategy and building the governance, workflows, and tracking systems that make multi-market execution scalable. They are an organized self-starter who proactively identifies and solves problems, and they thrive in a fast-paced, cross-functional, action-oriented environment.
A successful candidate will bring a combination of strategic vision, data-driven decision-making, exceptional cross-functional leadership, and hands-on product launch experience.
Responsibilities
- Go-to-Market Execution: Own and operationalize clear GTM strategies for new market launches, bringing a strong point of view to strategic decisions and tradeoffs (product readiness, channel strategy, pricing, positioning, compliance, and more). Define market readiness criteria, launch gating, and mitigate risks / blockers
- Regional Strategy: Partner with regional Marketing, Sales, and Partnerships teams to adapt global positioning, messaging, and campaign strategy to local market needs - and represent regional requirements back into global product and marketing planning
- Cross-Functional Leadership: Drive momentum across 12+ global teams - including regional marketing, comms, product, sales ops, legal, policy, channel partners, and more - to ensure all elements of GTM are aligned and ready ahead of launch. Track dependent readiness plans, anticipate bottlenecks, and mediate between stakeholder groups to resolve blockers
- Insights & Research: Partner with user research, market insights, and data science teams to gather market, category, channel, and audience insights that inform launch tactics and in-market growth strategies
- In-Market Growth & Performance: Post-launch, drive business goals across awareness, acquisition, engagement, and retention. Define success metrics and prioritization across initiatives; use data to identify bottlenecks, test new approaches, and scale what works
- Operating Model & Scale: Build governance models, workflows, templates, and tracking systems to scale multi-market execution. Set best practices and knowledge sharing.
- Executive Communication: Provide visibility and strategic insights to stakeholders at all levels, managing GTM information cadences, escalations, and mitigations to inform leadership decisions on international investment and portfolio strategy
- Demonstrated experience driving international launches or market expansions, with working knowledge of market readiness, regulatory pathways, and country-level operational, legal, and policy considerations
- Experience leading cross-functional initiatives to deliver product launch results in fast-paced, rapidly changing environments - partnering with internal and external stakeholders across product, sales, marketing, comms, partnerships, legal, and policy
- Experience using customer research, data, and market insights to inform GTM strategy, product positioning, and business decisions
- Excellent written and verbal communication skills, including experience presenting to and influencing senior leadership
- Product marketing experience launching consumer hardware, software, or connected devices in international markets
- Domain expertise in AR/VR, wearable devices, smart glasses, mobile devices
- Experience with both 0-to-1 market entries and scaling established products in existing markets
- Experience building governance models, workflows, and tracking systems from 0 to 1
- Ability to make strategic decisions in ambiguous, data-sparse environments and iterate rapidly
- Proven cross-functional leadership at Director+ level
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
For more information regarding our Privacy Policy, please visit crystalequation.com/privacy.
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