Product Marketing Manager IV

New York, NY 10003

Posted: 02/01/2023 Job Number: 36876

Job Description

Pay range is $59 - $64 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

At Crystal Equation, we empower people and advance technology initiatives by building trust.  Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start.  We will serve to empower you along the way and provide the path for your professional journey.

Product Marketing Manager IV


The main function of a Product Marketing Manager is to influence product development and ensure product-market fit by synthesizing market feedback and industry reports, analyzing data, conducting competitive assessments, engaging in customer research, and/or executing alpha/beta tests to create business cases that drive engineering or business investment. They also create go-to-market (GTM) plans to educate and drive product adoption & engagement. Identify target audiences, develop the product's positioning, collaborate across XFNs to activate marketing levers and achieve relevant launch goals (e.g. awareness, adoption, or retention).

This PMM role focuses on the development of and GTM strategies for our Augmented Reality (AR) Ads product, and overall capabilities of our AR Platform.

Job Responsibilities:
  • Inform the product development of AR Ads based on market intelligence, customer insights, and partnership team feedback
  • Develop the overall GTM strategy and plans for AR Ads rollout over the duration of the contract
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
  • Provides information by collecting, analyzing, and summarizing data and trends
  • Accomplishes marketing and organization mission by completing related results as needed

  • Verbal and written communication skills, multi-tasking, and interpersonal skills
  • Ability to work independently and manage one’s time
  • Ability to keep information organized and confidential
  • Ability to create sound business strategies
  • Project Management
  • Data Analysis

  • Bachelor’s Degree
  • 8-10 years professional experience in marketing, product management, or strategy development
  • Previous experience running advertising campaigns within Ads Manager

Meet Your Recruiter

Mischa Mohamed

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