Product Marketing Manager

Menlo Park, CA 94025

Posted: 10/05/2018 Employment Type: Direct Hire Industry: Other Area(s) Job Number: 23025

Marketing Manager
  • Involved in marketing and demand generation strategy and execution to address stages of the buyer’ s journey and enable audience acquisition
  • Plan and execute demand generation activities, including SEM, content syndication, email marketing, display advertisement, channel and partner marketing initiatives, virtual and traditional events, webinar program, social
  • Manage programs and team to expand Company' s digital presence (web design, copy writing, creative services)
  • Develop creative and content assets in support of campaign execution
  • Manage marketing automation and marketing operation efforts: data collection and cleansing, CRM and website integrations, landing pages, email marketing, nurture programs, and scoring. Responsible for detailed analysis, monitoring and reporting of campaign metrics, including lead flow and tracking
  • Manage content marketing plan and schedule. Partner closely with product marketing, developer advocate, and technical marketing to ensure timely delivery of high quality blogs, white papers and collateral
  • Must have excellent writing, program management and people management skills and be detail-oriented
  • Networking experience a plus, but not required

Julie Selders

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