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Crystal Equation
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Pay range is $71 - $76 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
Product Marketing Communications V
Summary:
The Product Marketing Manager is responsible for driving Go-to-market (GTM) tactics for releasing features and products from across our product groups including Virtual Reality (VR) and Augmented Reality (AR) product teams. We’re focused on ensuring the products and features we release live up to our Responsible Innovation Principles and provide strong, defensible privacy and safety benefits to users. We also focus on ensuring that the protections we build into our products are understood by our non-user policy elite stakeholders. We are looking for someone that enjoys focusing on consumer marketing of cutting edge technology but Is also willing to dig into B2B marketing, collaborate on launches that may impact our creator/developer audience and doesn’t shy away from working very closely with internal legal and policy stakeholders.
Responsibilities:
Skills:
Education/Experience:
Product Marketing Manager V
311 Airport Blvd Burlingame, CA 94010 US
Posted: 02/05/2024
2024-02-05
2024-03-17
Job Number: 38638
Job Description
Pay range is $71 - $76 per hour with full benefits available, including paid time off, medical/dental/vision/life insurance, 401K, parental leave, and more. Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
THE PROMISES WE MAKE:
At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.
Product Marketing Communications V
Summary:
The Product Marketing Manager is responsible for driving Go-to-market (GTM) tactics for releasing features and products from across our product groups including Virtual Reality (VR) and Augmented Reality (AR) product teams. We’re focused on ensuring the products and features we release live up to our Responsible Innovation Principles and provide strong, defensible privacy and safety benefits to users. We also focus on ensuring that the protections we build into our products are understood by our non-user policy elite stakeholders. We are looking for someone that enjoys focusing on consumer marketing of cutting edge technology but Is also willing to dig into B2B marketing, collaborate on launches that may impact our creator/developer audience and doesn’t shy away from working very closely with internal legal and policy stakeholders.
Responsibilities:
- Plan, own and execute GTM plans for incremental trust focused software experience features. Contribute to large scale software and hardware GTM plans with an eye toward addressing trust and safety risks.
- Lead the execution of product marketing tactics for launches which require close collaboration with public affairs communications, product management, engineering and our data science and marketing communications teams. Your day-to-day can vary from writing release notes, contributing to help center articles, contributing to creative briefs and helping to write responses to reactive FAQs.
- Work with legal to help plan and program manage product driven terms of service and privacy policy updates providing input related messaging and communications and manage.
- Support our product/GTM response to upcoming legislation changes where necessary.
- Develop internal communications summarizing the status and results of GTM activities.
- Contribute to market research study design and the measurement of the impact of GTM activities
Skills:
- GTM design, planning and execution
- Knowledge and experience with typical product marketing channels for SW (in product NUX, release notes, digital/web assets, email, help center, social/influencer marketing) and typical measurement techniques
- Positioning and messaging design
- Cross-functional stakeholder management (product, content design, communications, legal, product strategy, legal)
- Excellent writing skills
- Flexibility, perseverance and an ability to manage among shifting product timelines and product design iterations
- Nice to have: Prior trust and safety product marketing experience, understanding of major privacy and youth tech related regulations, data driven marketing and marcom test and learn experience
Education/Experience:
- Bachelors Degree in engineering, business, marketing or related field.
- Experience designing and leading campaigns and GTM tactics both large and small.
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